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CERAMIC NEST
The easiest way to a beautifully designed home
From the start, our primary goal was to better understand both the pain points people faced when decorating their homes and the opportunities not being addressed by other shopping and home decor apps.
We kicked-off our research sprint with user surveys and interviews, speaking with people over the age of 25 in the United States who purchased or researched home decor online in the past six months to better understand their experiences. From the research, a few common themes stood out:
Research also helped us better understand how people were using other popular shopping and home decor apps. We analyzed and documented competitor flows, strengths and weaknesses to help refine our unique value proposition and product vision.
Before we began outlining Ceramic Nest’s critical user journey, it was imperative that we clearly focused and articulated our product vision to guide product design and development. Our research and competitive analysis helped us define the core principles that were at the heart of our product vision.
From the onset we wanted to avoid over-complicating the user experience and thus focused on a single use case with a specific goal.
To develop Ceramic Nest's visual identity, we began by distilling our product vision into elements that could help guide our explorations.
Name
We set out to find a name that was modern, easy-to-remember, had clear ties to “home” or “home decor” and had an available domain name and handle across major social media platforms. While we brainstormed and tested many names, “Ceramic Nest” stood out as a favorite that was both memorable and suggestive of aspirational, well designed home decor.
Color Palette
Color schemes are core to great interior design and we wanted to choose a color palette for the app that resembled one you might find in a welcoming living room or bedroom. We chose a palette that focused on neutral colors and mixed soft blues, warm woods and off-whites to create a calming effect.
Typography
We wanted the app to feel clean and familiar and thus chose to use system fonts throughout the app. SF Pro is a neutral, flexible, sans-serif typeface for iOS, while Roboto features both geometric forms and open curves on Android.
Voice and Tone
Our brand voice and tone is our personality and we aimed to be:
Photography
Home decor brands take painstaking effort to ensure that the look and feel of their product photography matches their brand identity. We made sure to use official product imagery in the app to ensure products were represented as the companies behind them intended. Whenever possible, we showcased products in staged rooms to give people a sense of how the item would look and feel in their space.
